The 6 Point PR Planning Model For Effective Communication

 


Remember that everything you do or say in your business, or life in general, is part of your public relations.


With that significant impact on your business, you need to take care of your public relations strategic planning and correctly apply this 6 point PR planning model. It directly affects the relationship between your brand and your audience.



So, your public relations plan, including the 6 Point PR planning model, controls your public image and helps you to show what you want to the public and as you want.



In this article, we will walk you through the 6 point PR planning model and how to make it a reality in your strategic planning.



What is a PR Planning Model?

Public relations, famously known as PR, basically identifies your business relations, whether with whom, its form, and how to achieve it, including your external company relations and the internal ones.



An excellent public relations planning model will help your firm build excellent brand awareness, public image, and clients' loyalty, and even turn problematic and harmful business situations into positive ones, which will impact the company with outstanding benefits.



It would be best to have an updated yearly PR plan compatible with your company's goals, view, and public situation.


The 6 Point PR planning model has a significant role in your business's PR planning, yet it does not happen by itself and requires serious work to become a reality in your firm's future.



Jefkins 6 Point PR Planning Model:

The 6 Point PR planning model is an incredible scientific model that Francis Jefkins propounded to deliver effective solutions for any problem and plan strategic public relations programs:



1- Define the Problem:

This 6 Point PR planning model step involves research and data gathering to solve any company's difficulty and predict upcoming obstacles while building and creating a solid public relations strategy.


This step of the 6 Point model helps you know more about the company's reputation and what people think of you to improve your overall public image.



2- Set Your Goals:

Knowing your goals of the PR plan is a must, like any other business plan, to help you measure and analyse the outcomes. However, these goals should be part of the organisation's business plan and not only attached to public relations. Moreover, know if your planning model is a successful one or not.


On the other hand, as the goals should be measured, Francis Jefkins referred to using the SMART method as the most effective way to follow up on the 6 Point PR planning model.



3- Identify Your Targeted Market:

Without knowing your targeted audience, a PR plan is a lost one, so when doing your 6 Point PR planning model, define your targeted market before starting.

Once you know who you are addressing, you can start creating your plan with the right ideas, language, and tone to interact with your targeted audience in the right way.



4- Find Opportunities:

As planning and managing PR campaigns start with searching and defining substantial opportunities to achieve the PR plan goals, you will know how vital this 6 Point PR planning model step is.

More than that, this step also includes the PR tactics that will deliver your message correctly. Choosing the tactic is also affected by your targeted audience's demographics and the components.



5- Create a Schedule:

With all requirements and data ready, you need to set a clear business schedule with all the information from the previous 6 Point PR planning model steps to know exactly what is happening during the public relations campaign's timeline and the outcomes.


On the other hand, a budgeting process should be done to measure the effectiveness of the public relations campaign and compare it to the cost of the PR plan.



6- Evaluate:

The 6 Point PR planning model helps you evaluate the outcomes of your whole business PR plan, which should be done for each stage of your PR campaign to make sure you achieve the goals or to find out if you are on the wrong track and have to develop your plan before continuing.


Furthermore, while measuring and evaluating your PR plan marketing results, you should notice how it integrates with the entire company marketing plan.


 

Eventually,

The 6 Point PR planning model, aims to convert any negative situation into a positive one with scientific steps, which has a magic effect on any PR plan.

And that is what we aim to achieve with our training courses in Dubai.

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